We teach technical SEO that actually works
- No fluff theories—real crawl analysis, indexing fixes, and schema that rank
- Hands-on instruction from practitioners who optimize sites daily
- Step-by-step methods tested on actual client projects
Started because most SEO courses skip the technical parts
We launched in 2020 after seeing too many students struggle with Core Web Vitals updates and mobile indexing changes. The surface-level content optimization courses weren't enough.
Our instructors spend their weeks fixing crawl errors, debugging JavaScript rendering issues, and implementing structured data for e-commerce sites. That's what we teach.
Each course includes access to real site audits and log file analysis examples. You work with the same tools we use for client projects—Screaming Frog, Search Console API, render testing environments.
What we focus on teaching
Fix how search engines read your site
Most crawl issues come from redirect chains, duplicate content signals, and inefficient internal linking. We show you how to identify these problems using log file analysis.
You'll learn to optimize crawl budget for large sites, fix orphaned pages, and structure URL hierarchies that make sense to Googlebot.
- Log file analysis and pattern recognition
- Robots.txt configuration and testing
- XML sitemap optimization strategies
- Crawl budget allocation for different page types
JavaScript rendering problems
When Google can't render your JavaScript properly, your content becomes invisible. We teach you to test rendering with Chrome DevTools and Puppeteer.
You'll understand the difference between client-side and server-side rendering, when to use dynamic rendering, and how to verify that your implementation actually works.
- Testing with Mobile-Friendly Test and Rich Results tools
- Server-side rendering implementation options
- Debugging render-blocking resources
- Hydration timing and performance impact
Schema that passes validation
Structured data errors are common because most tutorials skip the details. We walk through Product, Review, FAQ, and Article schemas with actual validation examples.
Learn which properties are required versus recommended, how to handle nested entities, and what triggers rich result eligibility.
- JSON-LD syntax and common mistakes
- Testing with Schema Markup Validator
- Required properties for each schema type
- Handling multiple entities on one page
Vera Lindström
Technical SEO SpecialistVera has spent the past eight years fixing indexing problems and improving site architecture for international e-commerce platforms. She specializes in crawl optimization and server-side rendering implementations.
Before joining Marivelleo, she managed technical SEO for a portfolio of SaaS companies dealing with complex JavaScript frameworks and dynamic content rendering.