Foundation
HTML Structure for Search
Semantic markup, heading hierarchy, and internal linking patterns. Covers proper use of header tags, schema implementation, and URL architecture.
Structured learning paths that build technical mastery
Our courses focus on specific on-page optimization techniques you can implement immediately. Each program breaks down complex SEO concepts into practical steps with real-world applications.
Available Programs
Choose your technical focus
Each course addresses specific aspects of on-page optimization. Pick what matches your current needs or follow the complete pathway.
Content
Content Optimization Methods
Keyword placement, content density analysis, and readability metrics. Learn to balance search requirements with user experience through data-driven approaches.
Technical
Performance and Core Vitals
Page speed optimization, image compression, and render blocking resources. Practical techniques for improving LCP, FID, and CLS scores measurably.
Mobile
Mobile-First Optimization
Responsive design patterns, touch target sizing, and viewport configuration. Address mobile indexing requirements with practical implementation examples.
Learning Process
How the programs work
Each course follows a consistent structure. You'll move from fundamental concepts to hands-on implementation, with real examples and measurable checkpoints throughout.
01
Technical Foundation
Start with core principles. Understand why specific techniques matter before implementing them. Each concept includes reference documentation and current best practices.
02
Practical Application
Apply techniques to real scenarios. Work through examples that mirror actual optimization challenges. Receive feedback on implementation approach and technical accuracy.
03
Performance Measurement
Learn to track results using analytics and SEO tools. Understand which metrics indicate progress and how to adjust your approach based on data.
Course Instructors
Learn from working SEO professionals
Riku Virtanen
Technical SEO Specialist
Focuses on Core Web Vitals optimization and structured data implementation. Previously worked on enterprise-level e-commerce platforms with measurable performance improvements.
Zlata Mihailović
Content Optimization Analyst
Specializes in semantic HTML and keyword strategy. Her methods emphasize readability alongside search performance, with case studies from publishing and SaaS sectors.
Emrys Ó Branáin
Mobile Search Consultant
Works specifically on mobile-first indexing challenges. Experience includes responsive design patterns and touch interface optimization for international markets.